Purpose

I was hired by Clicksmith to create an animated logo ident for use on their homepage and social media. The ident was supposed to contain an appealing reveal of their logo and then include their services areas and tagline.

The process

I was given a lot of free reign when it came to the creative process so I started by coming up with some quick concepts based on an initial discussion with the client. I drafted a simple storyboard and a list of key elements. I also created some mockups using a simple 3D version of their logo.